Prime Day represents a critical sales opportunity for many brands on Amazon. Our clients, mid-sized brands, aimed to capitalize on this event but needed expert management to maximize their potential.
In previous Prime Days, the brand struggled with:
To address these challenges, we implemented a robust Prime Day strategy focusing on the following key elements:
Sales Increase: Achieved a substantial increase in sales during Prime Day, with sales figures exceeding expectations.
Visibility: Maintained high visibility throughout the event, driving significant traffic to the brand's products.
Efficiency: Improved overall campaign efficiency, ensuring that the budget was used effectively to maximize returns.
Brand Total Sales
Brand PPC
The brand faced challenges with inadequate promotional strategies, poor budget management, and inefficient campaign and bid optimizations during previous Prime Days.
Through strategic use of coupons and promotions, effective budget management, and continuous campaign and bid optimizations, the brand saw a significant increase in sales and maintained high visibility throughout Prime Day.
